Business
How to Write a Press Release That Gets Published
Lead with the news, keep it short, add a quote and give the editor a contact. A simple checklist.
A good press release leads with the news in the first paragraph: who, what, when, where and why it matters.
Keep it to one page, add a short quote from a spokesperson, and include a clear contact person. Avoid jargon and unproven claims.
Attach a good image and link to more information. Editors are more likely to publish a release that is easy to use.
